112 - Your Big Ideas with a Side of Pancakes (w/ Arseny Kostenko)

Maybe you have a big idea…maybe you need to turn your big idea into a plan and you don’t know how? 

My guest this week can help you…his name is Arseny Kostenko and not only is he a self-proclaimed PANCAKE enthusiast...He’s also an expert in turning your big ideas into actionable steps.

There are a lot of people out there, you may be one of them, who just don’t know how to put together action plans that work and Arseny not only helps put these plans together but he eliminates the WASTE in the plan. Plans turn into processes and there can be a lot of waste in processes, especially if you don’t have guys like Arseny looking after them. Asking yourself if there’s value in what you’re doing or if what you’re doing is wasteful is fundamental, but so often overlooked.






  • Pancake & out of the box thinking [0:51]
  • Value vs. waste [2:58]
  • What’s a normal way to think through the process and make normal decisions? [7:45]
  • Procrastination issues, too many choices and no decisions 12:00
  • Why people procrastinate? [14:40]
  • Innovator’s Dilemma [16:20]
  • Growing by disruption [18:30]
  • Syrup vs. nutella [21:58]
  • Cubism [23:45]
  • Procrastination: 5 Why's [26:55]
  • The Email Challenge [30:00]
  • Where to find Arseny [34:15]



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