121 - From Six Figures to Seven (and Vice Versa - w/Dave Mooring)

If you’ve ever thought about what it takes to go from a 6 to 7-figure business…

It would help to have someone who’s been on the inside, of both sides, right? My guest this week, Dave Mooring has done just that. Dave and I dive into the mindset of both types of founders and his experience working over 18 years in marketing, management and customer service in the startup world.  

Dave is the founder and President of BurlapSky, Inc., a digital marketing consultancy, and SuperSimpl.com, an online marketing education platform. He’s also host of the Remarkable podcast, and Quit Pinching Pennies: an online community for Christian moms and dads.

Dave served as Executive Vice President of CrossComm, Inc., an award-winning mobile application development firm out of Durham, NC., where he helped grow the company from low six figures to seven figures per year. While at CrossComm, his team successfully completed digital projects for Fortune 500 companies including Domino’s Pizza, Martha Stewart, and NBC Universal. They also developed one of the first mobile apps available in the iTunes App Store when it opened on day one. 

After leaving CrossComm in 2010, David started BurlapSky, a strategic marketing consultancy focused primarily on working with professional services firms and experts. David has also taught over 100 seminars and workshops at universities, colleges, chambers of commerce, and other professional organizations. His newest venture, SuperSimpl, is the culmination of his years of digital marketing experience, and is dedicated to helping Christian moms and dads build monthly income streams so they can earn more, work less, and focus on what matters most.

Dave and I dive into all kinds of strategies for entrepreneurs aiming to improve their productivity and he’s offering us a free (no opt-in required) guide with 95 creative marketing ideas with details, examples, and non-stop value for your website, blog or social media platforms at supersimpl.com/snappy





  • Previously on Make it Snappy [2:00]
  • Welcome Dave! [5:00]
  • The concecpt of OODA (observe, orient, decide, and act) [7:20]
  • Tell us a story about a time where you didn’t think, you didn’t plan, you just took action…what was the experience like? [8:30]
  • The help of journaling [12:00]
  • Do you have a process for documenting what you learn from the action you take? [15:20]
  • Countering the "the not making progress" issue [18:37]
  • Procrastination (working on the wrong things) [22:40]
  • What differentiates the 7-figure business from the 6-figure one? [23:40]
  • Building a life long business [28:00]
  • What’s your favorite success story in terms of branding? How have you seen branding turn businesses around? [29:55]
  • Doing things for the sake of doing it [32:30]
  • What's Dave's focus now? [34:00]
  • Free resources and words of wisdom [36:50]
  • The Challenge [38:30]
  • Lessons learned [40:11]
  • Next on Make it Snappy [45:40]



Take Action: We all have something that we’re putting off because we’re not ready or we don’t have everything figured out - a book, a podcast, a blog post, website, etc. 

Commit to shipping it in the next week

Ask yourself what Tim Ferriss asks “what if this were easy or simple?” - then do it. Tell me on twitter via @themooring and I’ll follow up with you to see how you did.

"Closing the Gap Between Talking and Doing"

Real Accountable (RA) is a "shark-tank" style accountability and mentorship program for entrepreneurs looking to scale their business. RA makes it hard to run from your commitments... we pay attention... we hold your feet to the fire.

How Jeff J Hunter Built a Virtual Army to Make $5,288 A Week and Quit His 6-Figure Day Job

Outsourcing Tycoon Jeff J Hunter has a staff of nearly 50 VA’s in the Philippines.  You want to get all this garbage off your plate so you can start living the life you’re made for? J will absolutely get you there!

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Click here for your special "Snappy" 9010 Life offer.  J’s team will take great care of you, so you can start outsourcing and living the 9010 Life you were made for.

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